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Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Wednesday, February 19, 2020

February 19, 2020

SEO vs PPC – Which is Best For Your Marketing

PPC Campaigns

There are many times when a business is not being able to decide as to what strategy it should undertake for online promotions, generally businesses opt for the strategy that can provide them with leads in the shortest time possible, and that’s quite normal.
Now lets have a look at which option can prove to be more beneficial for a business SEO or Ad Campaigns, without cancelling the potential of each of these two options.

Ad Campaigns

Ad Campaigns denotes using online ads platforms for business promotions or generating leads. Online Platforms such as Google ads, Facebook ads, Instagram ads, linked in ads, reddit ads and the like, where Google ads is particularly focused on running ads from the time of its inception, the others in the list of online platform for running ads simply started of as a social media platform which later on started the Ad Networks part inside it.
Ads types in all these platforms are pretty much the same, the advertisement types includes, Brand awareness ads, Reach ads, Engagement ads, Lead generation ads, Conversion ads, Display ads, Ads based on specific keywords and much more, but over a span of 5 years businesses have benefited manifolds from ads of these kinds especially the Ecommerce sector, the display ads that you see on the right hand side of your computer screen or to the top of it and even down the search engine results of shoes, t shirts, electronic appliances , etc are all powered by Google Ads.

How useful is it ?

#1 Ad Campaigns is a great way for creating brand awareness, brand promotions and generating leads for businesses that are medium sized or large in size, this wasn’t the case couple of years back but with more and more businesses taking interest in running online ads, these ad platforms ads prices have also skyrocketed, thus if you are not spending enough, chances are your reach wont increase or you won’t be able to generate sufficient leads.
#2 Ads are not permanent, that is once you run out of your budget, your business won’t be shown to people looking for your product/services on the targetted keywords any longer, you would need to refill your budget back again so that your ads could run again.
#3 Leads are just Leads, if your running ads with the lead generation objective, chances are you would need to convert them, even with three levels of targetting, getting leads with high intent seems difficult, even with conversion ads, leads would need offline conversions, so if there is a dedicated, sales person, only can you then expect a good Leads to Conversion ratio.
#4 Ecommerce Products are likely to benefit the most from it, as people are mostly searching for products online these days and they are preffering to buy things online, so if there is a dedicated payment portal and an attractive landing page only then can you expect an increase in sales, as you know everything runs on AIDA(Attention. Interest, Desire, Action) principle in the internet.

SEO (Search Engine Optimization)

SEO or Search Engine Optimization is basically a technique where efforts are made to rank a website on specifically targetted keywords that are capable of bringing relevant traffic to the website and the effects of it is permanent.
Search Engine optimization takes time, patience and skills to get it right, and its a long term process, it involves doing On page SEO and Off Page SEO of a website, On page SEO, includes Title tag, Meta Tag optimization, Latent semantic indexing, usage of right keywords for the website etc, Off-Page SEO on the other hand includes Link building, Local SEO, Global SEO, Business listing etc.

How useful is it ?

#1 It takes right set of skills to rank a website, it must rank on relevant and valuable keywords, and must link to high da pa websites, the more valuable links it has to it, the more trustworthy it would be for google and this will reflect in its rankings, only A SEO Expert is capable of doing this using white hat methods, and SEO Experts are difficult to find.
#2 Google updates can flush all the efforts, Google ranks a website on different metrics and these metrics keeps on changing every year with different Google updates so the strategies that optimised the website in the previous year may work in the adverse way in the current year.
#3 Its a long term process, it takes 90 days to even 1 year to rank or even more than that to rank a website on relevant keywords that can bring relevant traffic to the website, so you cannot expect much on the go.
#4 It requires constant nurturing, and that can prove to be pretty expensive but its expensive cause you do not get any instant returns from it unlike ad campaigns,but considering the impact of it in the long run, this method can prove to be a game changer,

Conclusion : –

Each of the option has its own advantages and disadvantages, it all depends on the time frame you are ready to allot to a particular online promotion method, where Ad Campaigns is a short term process and the effects of it is temporary there SEO is a time consuming process but the effects of it is long lasting, which means SEO if done correctly and constantly can prove to be beneficial for a company in the long run.
We hope that our piece helped to understand the complexity of the topic. Don’t forget to share your feedback down below in the comment box. If any query contact us @ Lemon Insights.
Original source:- http://bit.ly/39Kt8U5
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Sunday, February 16, 2020

February 16, 2020

Guest Blogging in 2020: The Complete Guide

Guest Blogging in 2020
Guest Blogging is the action of writing content for other company’s websites. In order to attract traffic on their websites, usually, Guest Bloggers write relatable blogs within their industry and as a result of Guest Blogging, it enhances their brand value and awareness, it builds strong relationships with other writers and businesses in the industry. Ultimately, Guest blogging offers benefits to both guest bloggers and the website which is hosting the content of guest bloggers.
Now that we know about Guest Blogging in 2020, let’s come to the point why is Guest Blogging important?
It offers numerous benefits for any kind of business. You can build yourself as a commanding figure in your market by sharing your specialization with other business websites. You can also build good relations with other authors in your industry & reveal your brand to a completely new audience.
In addition to it, featuring guest blogs on your own blog would help you in delivering new opinions & new content to your audience and it is a great way to engage your audience without required any additional effort and time.
Everybody knows that it is important but how does it impact SEO? Or what is the role of SEO in Guest Blogging?
Well, Guest Blogging can be a great tool for establishing your domain power & proceeding ahead in the rankings of SEO (Search Engine Optimization) as long as you are thinking about producing a high-quality guest posts for legal websites and of course, if your content is interesting then people comments, like and share or link it your blogs, it automatically moves up in Google’s Page rank which means it is more probable to come up first when somebody Googles the same topic.
Therefore, there are some ways mentioned below in which you will get to know that “How Guest Blogging helps your business grow”?
  1. It is not just about increasing sales but it is also about learning content creation and when you research for writing content, you gain new knowledge and that’s where you learn something new. So, maintain a habit of writing quality content daily.
  2. It helps you in expanding your business through backlinks on high traffic websites. It’s so obvious that a large number of traffic you will receive on your website the more your business will grow.
  3. You must have a proper backlink profile as it is important for your SEO strategy expansion. A large number of guest blog postings allow a link to the website of the author & when you receive a link from the site in your specific area then Google identifies it as a credit so that is something that Google prefers to reward for.
  4. An author writes content for converting his leads into a business similarly you have to write valuable and interesting content for your audience because the more appealing your content will be the less effort you’ll have to make to convert the leads into business. But for guest blogging your main emphasis must find the best website to post your guest blogs.
We hope that our piece helped to understand the complexity of the topic. Don’t forget to share your feedback down below in the comment box. If any query contacts us @ Lemon Insights.
Also read:-
Here I have a Digital Marketing Dictionary for all the Professionals.
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Saturday, January 18, 2020

January 18, 2020

Top 6 SEO Mistakes to Avoid in 2020 - Lemon Insights

SEO Mistakes

In this day and age, the cost of living is skyrocketing and every business wants to hire the best SEO Services at affordable prices. To survive this race a lot of Digital Marketing companies try to deliver results in less time-consuming ways. Due to this, they tend to make a lot of SEO mistakes that have a major impact on businesses.  

Let’s tell you about the Top 6 SEO Mistakes to Avoid in 2020

1. Not updating your URLs


When you are updating a website, SEOs forget about the links. This is a rookie mistake a lot of SEOs make. You might have the best website, perfect keywords and Meta descriptions, but, if the URLs are not working then it’s a major disadvantage for your business. It’s because if your website was previously getting a lot of traffic then it will suddenly see a downfall as Google won’t know where to direct that traffic any more.

2. Not Adding Alt Text to your Images


If you want to get a good ranking for your website then don’t be lazy. Several Digital Marketing agency skip the step of adding Alt-Text to their pictures. Google bot is unable to see pictures that you insert in your content. That’s the reason Alt-Text is very important. It is like a little description about your image that Google reads and gives to your searchers.

Related :- Top 10 Software for Graphic Designers in 2020

3. Adding too many keywords or the wrong ones

To avoid this mistake try to think like your customers. What words will your customers use to describe your product? A lot of SEOs either stuff too many keywords or the irrelevant ones. Too many will be flagged as spam by Google and turn out to be a huge disadvantage.
The ones not related to your content will confuse Google and direct the wrong searcher to your website. So, think before choosing your keywords as what you think is apt might not be in your customers’ eyes.

4. Up-to-date with SEO Trends

In the case of Search Engine Optimization, change is always good. This is one such area which is constantly getting updated. SEOs make the mistake of sticking to one type of marketing strategy and because of this; they aren’t able to reap benefits. So, know about the latest SEO trends and implement it in your day to day work.

5. Poor Site Structure

Some Digital Marketing companies make the SEO mistake of overlooking the structure and performance of a website. They miss the major factors like speed, user experience and safety of a site.
• Speed – A website should be fast enough to respond to users. If it isn’t then users will abandon your site and look elsewhere resulting in low traffic.
• Safety – If your website doesn’t have a lock symbol in the URL bar then it is tagged by Google as ‘Not Secure’. This directly impacts your site ranking as Google doesn’t trust unsecured sites and neither do people.
• Structure – This is vital as from a user’s point of view your site should be easy to navigate. For instance, a site should give them options to view different services in different tabs and clicking on the logo should direct them back to your homepage. This ensures good user experience and more conversion rate for your website.

6. Buying Backlinks

Most SEOs make the mistake of taking short cuts to achieve their goal in less time. One of them is buying Backlinks instead of doing it themselves. We agree that buying Backlinks is an easy way to get the job done but it is still ethically wrong, according to Google Guidelines.
The worst part is that if Google catches your mistake then it will flag your site and shut it down permanently. So our advice is to take a little more time with Backlinks but don’t be lazy enough to buy them.
We wanted to make you aware of the consequences of making these SEO Mistakes so that you can avoid them in the future. We understand that SEO can be quite challenging but if you know where to improve then it can make all the difference.
If you find this post is helpful, please feel free to share and comment.

THE DIGITAL MARKETING TERMS – ALPHABETS


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Thursday, February 28, 2019

February 28, 2019

5 Great Choices Small Business Owners Can Make in 2019

5 Great Choices Small Business Owners Can Make in 2019
With the new year, there’s a new opportunity to create goals to move your business forward. Are you ready to move your business to the next level? Take the advice of the experts at Lemon Insights, one of the industry’s most reliable marketing companies. SEO Sydney companies and small business owners everywhere should make these five decisions in 2019.
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1. Create a Social Media Presence
If your business isn’t on social media, you’re missing out on a place to distribute your blog posts and news about your business. First, realize that not all social media is created equal. Instagram is a visual medium that’s about selling products. Facebook is about interaction. YouTube is the home of the ever-growing trend of video. Choose a couple of platforms and consistently post there. Divide your post content into three categories. One third is your content or product, one third is showing your expertise, and the last third is fun. This is where you can let customers know a bit more about your employees and your business. Social media isn’t used only to communicate. It also solidifies your authority in your field.

2. Start a Blog

Creating a blog for your customers demonstrates your expertise, which builds your search engine optimization (SEO) so Google can rank you higher and customers can find you. The key to blogging success is to post regularly. Be patient—there are millions of blogs out there, and it may take a while for people to find you. This is a test of patience, but putting in the work will reward your website ranking.

3. Post Videos

Video is a trend that continues to grow, with more people watching stories instead of reading them. Figure out how you can add videos to your website and do it.

4. Put Together an Email List

Adding people on social media is great, but that’s someone else’s platform. Creating an email list allows you to be more personal with your customers, offer new products, and get feedback on your existing products. To gather emails, offer a free item on your website and on social media, such as an e-book or other valuable information.

5. Work on Building Backlinks

Consider strategies for getting backlinks to your site. You could guest blog, sponsor an event or charity, or send out a press release. When other authoritative sites link to your site, your SEO ranks. Like blogging, this takes patience and time, but the reward is great.
Many small business owners aren’t sure how to take the plunge into the world of online communication and Internet marketing. SEO Sydney businesses and companies across the globe rely on the marketing experts from Lemon Insights to help them optimize their online presence and attract new customers. To learn how we can help your business prosper with social media, SEO, PPC, and much more, give us a call at 1800-695-6708.

THE DIGITAL MARKETING TERMS – ALPHABETS

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