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Showing posts with label Business. Show all posts
Showing posts with label Business. Show all posts

Wednesday, February 19, 2020

February 19, 2020

SEO vs PPC – Which is Best For Your Marketing

PPC Campaigns

There are many times when a business is not being able to decide as to what strategy it should undertake for online promotions, generally businesses opt for the strategy that can provide them with leads in the shortest time possible, and that’s quite normal.
Now lets have a look at which option can prove to be more beneficial for a business SEO or Ad Campaigns, without cancelling the potential of each of these two options.

Ad Campaigns

Ad Campaigns denotes using online ads platforms for business promotions or generating leads. Online Platforms such as Google ads, Facebook ads, Instagram ads, linked in ads, reddit ads and the like, where Google ads is particularly focused on running ads from the time of its inception, the others in the list of online platform for running ads simply started of as a social media platform which later on started the Ad Networks part inside it.
Ads types in all these platforms are pretty much the same, the advertisement types includes, Brand awareness ads, Reach ads, Engagement ads, Lead generation ads, Conversion ads, Display ads, Ads based on specific keywords and much more, but over a span of 5 years businesses have benefited manifolds from ads of these kinds especially the Ecommerce sector, the display ads that you see on the right hand side of your computer screen or to the top of it and even down the search engine results of shoes, t shirts, electronic appliances , etc are all powered by Google Ads.

How useful is it ?

#1 Ad Campaigns is a great way for creating brand awareness, brand promotions and generating leads for businesses that are medium sized or large in size, this wasn’t the case couple of years back but with more and more businesses taking interest in running online ads, these ad platforms ads prices have also skyrocketed, thus if you are not spending enough, chances are your reach wont increase or you won’t be able to generate sufficient leads.
#2 Ads are not permanent, that is once you run out of your budget, your business won’t be shown to people looking for your product/services on the targetted keywords any longer, you would need to refill your budget back again so that your ads could run again.
#3 Leads are just Leads, if your running ads with the lead generation objective, chances are you would need to convert them, even with three levels of targetting, getting leads with high intent seems difficult, even with conversion ads, leads would need offline conversions, so if there is a dedicated, sales person, only can you then expect a good Leads to Conversion ratio.
#4 Ecommerce Products are likely to benefit the most from it, as people are mostly searching for products online these days and they are preffering to buy things online, so if there is a dedicated payment portal and an attractive landing page only then can you expect an increase in sales, as you know everything runs on AIDA(Attention. Interest, Desire, Action) principle in the internet.

SEO (Search Engine Optimization)

SEO or Search Engine Optimization is basically a technique where efforts are made to rank a website on specifically targetted keywords that are capable of bringing relevant traffic to the website and the effects of it is permanent.
Search Engine optimization takes time, patience and skills to get it right, and its a long term process, it involves doing On page SEO and Off Page SEO of a website, On page SEO, includes Title tag, Meta Tag optimization, Latent semantic indexing, usage of right keywords for the website etc, Off-Page SEO on the other hand includes Link building, Local SEO, Global SEO, Business listing etc.

How useful is it ?

#1 It takes right set of skills to rank a website, it must rank on relevant and valuable keywords, and must link to high da pa websites, the more valuable links it has to it, the more trustworthy it would be for google and this will reflect in its rankings, only A SEO Expert is capable of doing this using white hat methods, and SEO Experts are difficult to find.
#2 Google updates can flush all the efforts, Google ranks a website on different metrics and these metrics keeps on changing every year with different Google updates so the strategies that optimised the website in the previous year may work in the adverse way in the current year.
#3 Its a long term process, it takes 90 days to even 1 year to rank or even more than that to rank a website on relevant keywords that can bring relevant traffic to the website, so you cannot expect much on the go.
#4 It requires constant nurturing, and that can prove to be pretty expensive but its expensive cause you do not get any instant returns from it unlike ad campaigns,but considering the impact of it in the long run, this method can prove to be a game changer,

Conclusion : –

Each of the option has its own advantages and disadvantages, it all depends on the time frame you are ready to allot to a particular online promotion method, where Ad Campaigns is a short term process and the effects of it is temporary there SEO is a time consuming process but the effects of it is long lasting, which means SEO if done correctly and constantly can prove to be beneficial for a company in the long run.
We hope that our piece helped to understand the complexity of the topic. Don’t forget to share your feedback down below in the comment box. If any query contact us @ Lemon Insights.
Original source:- http://bit.ly/39Kt8U5
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Monday, February 3, 2020

February 03, 2020

5 Signs Your Brand Will Not Succeed

5 Reasons Your Brand can Fail

A brand is not just the face of your business, it is what people associate with you. From design to ethics, everything constitutes your brand. Whether you hire a marketing agency or do it yourself, it is imperative to keep in mind the 5 reasons your branding can fail, so you can avoid that.

5 Reasons Your Brand can Fail

1. Adapting to Change

Your brand needs to be dynamic and fluid rather than rigid. This means adapting not just to changes but also to the stimuli. That stimuli can range from the audience reactions to social media to various marketing techniques. The point is to put your brand and your audience at the forefront. Simple action and reaction – action of audience, reaction of brand, and vice versa.

2. Understanding the Customer

Your brand needs to cater to and be centred around the audience. The reasons why companies like Coca-Cola have been a market leader since the 1800s is because they have constantly made it a priority to understand what works and what doesn’t for their customers, and served them accordingly. Your brand needs to build that kind of relationship with the customers, creating an experience that is unique and relevant to them, and hence gaining their loyalty.

3. Creating a Unique Identity

Your goal with your brand should not be to be better, it should be about being different. Why? Because different is memorable and different is attractive. Everyone in the market tries to be better, and starting out, better just doesn’t cut it. Different is the aspiration. Fill in the gaps, create your own unique identifier, and communicate with your customers. Make a mark for yourself so the audience remembers you fondly.

4. Expanding All Over the Place Prematurely

While adapting to change is extremely important, so is understanding not to do it in excess. Getting on all the platforms right at the beginning will spread yourself too thin and minimise the impact you can have. It’s better to reach and impact 10 people strongly than to reach 50 and impact 5. Choose a single platform, find your brand voice, drive engagement, and then move to another platform.

5. Not Taking Promises Seriously

Failure to deliver after making a promise is the worst damage you could do to your brand. If you vouch for something, do it. If you promise something, deliver it. That’s how your brand earns loyalty.
If you’re just starting out and need support, I suggest going to a best marketing agency like Lemon Insights that specialise in helping startups make their mark in the industry.
Original source:- http://bit.ly/2Fm97WV

THE DIGITAL MARKETING TERMS – ALPHABETS

A  |  B  |  C  |  D  |  E  |  F  |  G  |  H  |  I  |  J  |  K  |  L  |  M  |  N  |  O  |  P  |  Q  |  R  |  S  |  T  |  U  |  V  |  W  |  X  |  Y  |  Z
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Tuesday, January 28, 2020

January 28, 2020

12 Steps to Find You the Best Digital Marketing Agency

Digital Marketing Agency

The digital marketing agency market is flooded with agencies that want to take your business to the next level. In such a plethora of options, how do you determine which is the best digital marketing agency for you?

Here are steps to keep in mind before you choose the digital marketing agency.

1. Determine Your Business Requirements

Be clear about your own business objectives before searching for an agency. This will help you not only make a clearer choice but guide you through the whole process.

2. Research and Research

There are multitude of ‘best digital marketing companies in London’. Research well to weed out the swindlers from the actual workers. Choose a reputable agency with good portfolio that fits your company’s needs, and check them out.

3. Aim for a Long Partnership

Digital marketing is not about throwing money to increase your brand’s status. And it is certainly not a one-time process. Digital marketing is a continuous method and you have to develop a strategic partnership with the agency so as to build your business for a brighter future. This strategic relationship should be developed keeping in mind for a long period of time.
Since it takes time to establish a brand over any and all digital forum, it is important that you trust someone with whom you can work for as long as in the near future.

4. Trust Recommendations

If you know someone who has worked with an agency and liked it, go for it. There is nothing that beats personal, traditional word-of-mouth.

5. Lean towards on-on-one communication

After you have a pool of potential agencies, give them a brief of what you’re looking for and let them present their ideas.

6. Prevent Penalties

Constant changes keep happening in digital media which leads to search engines penalising websites. Penalties affect small businesses and can cause online stores to pay a huge price. To ensure that an online brand is protected media agencies need to have a process to prevent the penalties.
Only expert professionals can devise short-term and long-term strategies to make sure that the client is not penalized when working with them.

7. Trust your Instincts

At the end of the day, this is what it boils down to. If everything looks right on paper but something tells you it’s not, chances are that’s true. Save yourself the trouble and resources and go with what feels right.
If you want to read full blog, just click on the original source link.
Website:- Lemon Insights

THE DIGITAL MARKETING TERMS – ALPHABETS

A  |  B  |  C  |  D  |  E  |  F  |  G  |  H  |  I  |  J  |  K  |  L  |  M  |  N  |  O  |  P  |  Q  |  R  |  S  |  T  |  U  |  V  |  W  |  X  |  Y  |  Z
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