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Showing posts with label digital marketing. Show all posts
Showing posts with label digital marketing. Show all posts

Wednesday, February 19, 2020

February 19, 2020

SEO vs PPC – Which is Best For Your Marketing

PPC Campaigns

There are many times when a business is not being able to decide as to what strategy it should undertake for online promotions, generally businesses opt for the strategy that can provide them with leads in the shortest time possible, and that’s quite normal.
Now lets have a look at which option can prove to be more beneficial for a business SEO or Ad Campaigns, without cancelling the potential of each of these two options.

Ad Campaigns

Ad Campaigns denotes using online ads platforms for business promotions or generating leads. Online Platforms such as Google ads, Facebook ads, Instagram ads, linked in ads, reddit ads and the like, where Google ads is particularly focused on running ads from the time of its inception, the others in the list of online platform for running ads simply started of as a social media platform which later on started the Ad Networks part inside it.
Ads types in all these platforms are pretty much the same, the advertisement types includes, Brand awareness ads, Reach ads, Engagement ads, Lead generation ads, Conversion ads, Display ads, Ads based on specific keywords and much more, but over a span of 5 years businesses have benefited manifolds from ads of these kinds especially the Ecommerce sector, the display ads that you see on the right hand side of your computer screen or to the top of it and even down the search engine results of shoes, t shirts, electronic appliances , etc are all powered by Google Ads.

How useful is it ?

#1 Ad Campaigns is a great way for creating brand awareness, brand promotions and generating leads for businesses that are medium sized or large in size, this wasn’t the case couple of years back but with more and more businesses taking interest in running online ads, these ad platforms ads prices have also skyrocketed, thus if you are not spending enough, chances are your reach wont increase or you won’t be able to generate sufficient leads.
#2 Ads are not permanent, that is once you run out of your budget, your business won’t be shown to people looking for your product/services on the targetted keywords any longer, you would need to refill your budget back again so that your ads could run again.
#3 Leads are just Leads, if your running ads with the lead generation objective, chances are you would need to convert them, even with three levels of targetting, getting leads with high intent seems difficult, even with conversion ads, leads would need offline conversions, so if there is a dedicated, sales person, only can you then expect a good Leads to Conversion ratio.
#4 Ecommerce Products are likely to benefit the most from it, as people are mostly searching for products online these days and they are preffering to buy things online, so if there is a dedicated payment portal and an attractive landing page only then can you expect an increase in sales, as you know everything runs on AIDA(Attention. Interest, Desire, Action) principle in the internet.

SEO (Search Engine Optimization)

SEO or Search Engine Optimization is basically a technique where efforts are made to rank a website on specifically targetted keywords that are capable of bringing relevant traffic to the website and the effects of it is permanent.
Search Engine optimization takes time, patience and skills to get it right, and its a long term process, it involves doing On page SEO and Off Page SEO of a website, On page SEO, includes Title tag, Meta Tag optimization, Latent semantic indexing, usage of right keywords for the website etc, Off-Page SEO on the other hand includes Link building, Local SEO, Global SEO, Business listing etc.

How useful is it ?

#1 It takes right set of skills to rank a website, it must rank on relevant and valuable keywords, and must link to high da pa websites, the more valuable links it has to it, the more trustworthy it would be for google and this will reflect in its rankings, only A SEO Expert is capable of doing this using white hat methods, and SEO Experts are difficult to find.
#2 Google updates can flush all the efforts, Google ranks a website on different metrics and these metrics keeps on changing every year with different Google updates so the strategies that optimised the website in the previous year may work in the adverse way in the current year.
#3 Its a long term process, it takes 90 days to even 1 year to rank or even more than that to rank a website on relevant keywords that can bring relevant traffic to the website, so you cannot expect much on the go.
#4 It requires constant nurturing, and that can prove to be pretty expensive but its expensive cause you do not get any instant returns from it unlike ad campaigns,but considering the impact of it in the long run, this method can prove to be a game changer,

Conclusion : –

Each of the option has its own advantages and disadvantages, it all depends on the time frame you are ready to allot to a particular online promotion method, where Ad Campaigns is a short term process and the effects of it is temporary there SEO is a time consuming process but the effects of it is long lasting, which means SEO if done correctly and constantly can prove to be beneficial for a company in the long run.
We hope that our piece helped to understand the complexity of the topic. Don’t forget to share your feedback down below in the comment box. If any query contact us @ Lemon Insights.
Original source:- http://bit.ly/39Kt8U5
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Sunday, February 16, 2020

February 16, 2020

Guest Blogging in 2020: The Complete Guide

Guest Blogging in 2020
Guest Blogging is the action of writing content for other company’s websites. In order to attract traffic on their websites, usually, Guest Bloggers write relatable blogs within their industry and as a result of Guest Blogging, it enhances their brand value and awareness, it builds strong relationships with other writers and businesses in the industry. Ultimately, Guest blogging offers benefits to both guest bloggers and the website which is hosting the content of guest bloggers.
Now that we know about Guest Blogging in 2020, let’s come to the point why is Guest Blogging important?
It offers numerous benefits for any kind of business. You can build yourself as a commanding figure in your market by sharing your specialization with other business websites. You can also build good relations with other authors in your industry & reveal your brand to a completely new audience.
In addition to it, featuring guest blogs on your own blog would help you in delivering new opinions & new content to your audience and it is a great way to engage your audience without required any additional effort and time.
Everybody knows that it is important but how does it impact SEO? Or what is the role of SEO in Guest Blogging?
Well, Guest Blogging can be a great tool for establishing your domain power & proceeding ahead in the rankings of SEO (Search Engine Optimization) as long as you are thinking about producing a high-quality guest posts for legal websites and of course, if your content is interesting then people comments, like and share or link it your blogs, it automatically moves up in Google’s Page rank which means it is more probable to come up first when somebody Googles the same topic.
Therefore, there are some ways mentioned below in which you will get to know that “How Guest Blogging helps your business grow”?
  1. It is not just about increasing sales but it is also about learning content creation and when you research for writing content, you gain new knowledge and that’s where you learn something new. So, maintain a habit of writing quality content daily.
  2. It helps you in expanding your business through backlinks on high traffic websites. It’s so obvious that a large number of traffic you will receive on your website the more your business will grow.
  3. You must have a proper backlink profile as it is important for your SEO strategy expansion. A large number of guest blog postings allow a link to the website of the author & when you receive a link from the site in your specific area then Google identifies it as a credit so that is something that Google prefers to reward for.
  4. An author writes content for converting his leads into a business similarly you have to write valuable and interesting content for your audience because the more appealing your content will be the less effort you’ll have to make to convert the leads into business. But for guest blogging your main emphasis must find the best website to post your guest blogs.
We hope that our piece helped to understand the complexity of the topic. Don’t forget to share your feedback down below in the comment box. If any query contacts us @ Lemon Insights.
Also read:-
Here I have a Digital Marketing Dictionary for all the Professionals.
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Wednesday, February 12, 2020

February 12, 2020

The Digital Marketing Dictionary by Lemon Insights

Digital Marketing Dictionary


Digital Marketing can be an intimidating field to handle if you are a newbie. Sometimes, even seasoned Digital Marketing Professionals do not know all the Digital Marketing Terms.
The Terms is created like a Digital Marketing Dictionary, so you can find A to Z of Digital Marketing Terms in an alphabetical order.

THE DIGITAL MARKETING TERMS - ALPHABETS

A  |  B  |  C  |  D  |  E  |  F  |  G  |  H  |  I  |  J  |  K  |  L  |  M  |  N  |  O  |  P  |  Q  |  R  |  S  |  T  |  U  |  V  |  W  |  X  |  Y  |  Z

This Dictionary is created by Lemon Insights
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Thursday, February 6, 2020

February 06, 2020

8 Tips to Improve Your Amazon Affiliate Sales

Improve your Amazon Affiliate Sales

Affiliate marketing is a great way to make money online, and when you become an Amazon associate, you are essentially gaining access to the largest collection of products anywhere on the planet.
Here are the tips to how to increase your Amazon affiliate sales.

Improve Your Amazon Affiliate Sales

1. Update your site optimization –

You need to update your site from time to time as it affects your site’s SEO performance. Upgrading site’s SEO performance helps in increasing traffic to your site along with more users to convert them into sales. So try to find loopholes and the areas which need to be upgraded. You can also take help of Google Webmaster guidelines along with SEO tools.

2. Focus on developing quality content for your readers –

Providing genuine quality and useful content will attract readers because without this your business will not exist. Try to include high quality images and videos to attract users from smartphones.
According to a research,
“70 percent of purchase process is over before sales has an opportunity to influence it.”
Try to create more content by influencing readers to take action. You can focus more on creating buyer’s guide including comparisons and metrics as these contents have higher chances of getting converted into sales.

3. You can target highly convertible long tail buying keywords –

Targeting these kinds of keywords will help in boosting your sales and these have higher click through rates. As long tail keywords are more clear keywords and they have high chance of conversions as users are sure what they are looking for.
For example keywords like – best headphone in the market, buy jewellery online.

4. Focus on customer’s reviews –

Reviews are crucial for improving any business especially affiliate one.
Whether positive or negative reviews, you need to take each one of them seriously. Negative reviews will help in finding the loopholes in your service and are the area which needs improvement. You can also reply their feedbacks which will help in developing long term relationships with your customers.
If you are having a trouble in managing your business reviews then you can hire customer feedback management service provider for your Amazon product review management . They will help in eliminating your negative customer’s reviews while improving your seller Amazon affiliate business.

5. Try to focus on high conversion products –

Before deciding any product to sell, first do complete researches thoroughly and also try to find products which are trending and new as it will help in getting more conversions for your business.
On the other hand, also checkout the commissions range of all products. Trending products having high margins as affiliate will not help you in getting more traffic but also will help in getting converted into sales.

6. Provide affiliate links to images –

Attach your affiliate links to each image in your content. When potential customers would click to that image then it will redirect them to buying page or where you want them to redirect encouraging potential sale for you.

7. Focus on attaching links in your content –

Attaching affiliate links in your quality content will help in building trust for users. People trust useful content more than any sorts of marketing ads. So if they found your content interesting and useful then there is a huge chance of buying that product to which content you have provided.
For example – if you provide informational content of organic sesame oil and attach the redirecting affiliate link into it, then user who will find your content useful will definitely buy organic sesame oil.

8. Focus on product reviews content –

Apart from creating, only useful content for users, you can also post review content related to any product along with other customer’s reviews. The truth is customers trust more on that product which other users have positively liked it.
So focusing on creating review content on any product which other users have used will increase your sales and generate trust amongst users. For all these work hiring an Amazon seller account manager from a reputed organization could be a great step for your business.
We hope that our piece helped to understand the complexity of the topic – Improve Your Amazon Affiliate Sales. Don’t forget to share your feedback down below in the comment box. If any query contact us @ Lemon Insights.
Good luck with your amazon affiliate sales!
Source:- http://bit.ly/375tHpQ

THE DIGITAL MARKETING TERMS – ALPHABETS

A  |  B  |  C  |  D  |  E  |  F  |  G  |  H  |  I  |  J  |  K  |  L  |  M  |  N  |  O  |  P  |  Q  |  R  |  S  |  T  |  U  |  V  |  W  |  X  |  Y  |  Z
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Monday, January 27, 2020

January 27, 2020

Top 5 Benefits Of Digital Marketing For Small Businesses

Digital Marketing For Small Businesses

While you are doing local business and looking to reach a wider audience, it is also time to shift from Traditional Marketing to Digital Marketing for small businesses. Where traditional marketing practices kept you confined to a local area, and one could not even target the relevant audience. Digital marketing gives you a wider scope. Digital marketing allows you to reach a wider audience, it is a scalable solution that keeps your business on the move, with assured profitable outcomes.
Digital has such power that people have started selling themselves as a brand digitally. This weird concussion is named as an influencer. But, without getting adrift if a person wants his/her business using digital marketing, think not, avail for the best digital marketing services that are out there.

Top 5 Benefits of Digital Marketing for Small Businesses

1. Effective Price, Greater Value

It is completely cost-effective to invest in the above-mentioned practices and yield a greater value out of it. All these needs are the efforts of a digital marketing service provider that can yield fruitful consumers and attract the potential audience towards your business.

2. Better Growth Opportunities for Small business

Digital Marketing for Small businesses can hit the target audience on each small effort and if channelized and made to its full efficiency it can be fruitful to the business. Major businesses are dependent on digital marketing as it is a great growth opportunity for businesses.

3. Increase Brand Awareness and Reputation

With repeated and regular efforts of hitting the targetted audience through digital advertising, the businesses are capable of increasing brand awareness and build a reputation. With greater efforts comes greater benefits, but, digital marketing is one small step towards attaining a wider base of audience and consumers for your business.

4. Improve (ROI) Return on Investment

With constant improvements and analysis, one can keep looking for new opportunities to market the business better. All this is not a wasted effort for a minute as with every posting that is reaching the wider audience, business is getting improved ROI.

5. Helps to Increase Audience Reach

While traditional marketing reaches the local audience and a limited number of non-potential audiences, digital marketing helps to reach a wider base of an audience that is a potential consumer of your business.

Conclusion

Digital Marketing for Small businesses can be greatly benefited from digital marketing advertising rather than no or traditional advertising. Digital Marketing needs hard work and consistency to yield maximum benefits. If you have any doubts contact us @ Lemon Insights.
If you find this post is helpful, please feel free to share and comment.

THE DIGITAL MARKETING TERMS – ALPHABETS

A  |  B  |  C  |  D  |  E  |  F  |  G  |  H  |  I  |  J  |  K  |  L  |  M  |  N  |  O  |  P  |  Q  |  R  |  S  |  T  |  U  |  V  |  W  |  X  |  Y  |  Z
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