social media February 28, 2019

5 Great Choices Small Business Owners Can Make in 2019

With the new year, there’s a new opportunity to create goals to move your business forward. Are you ready to move your business to the next level? Take the advice of the experts at Lemon Insights, one of the industry’s most reliable marketing companies. SEO Sydney companies and small business owners everywhere should make these five decisions in 2019.

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1. Create a Social Media Presence

If your business isn’t on social media, you’re missing out on a place to distribute your blog posts and news about your business. First, realize that not all social media is created equal. Instagram is a visual medium that’s about selling products. Facebook is about interaction. YouTube is the home of the ever-growing trend of video. Choose a couple of platforms and consistently post there. Divide your post content into three categories. One third is your content or product, one third is showing your expertise, and the last third is fun. This is where you can let customers know a bit more about your employees and your business. Social media isn’t used only to communicate. It also solidifies your authority in your field.

2. Start a Blog

Creating a blog for your customers demonstrates your expertise, which builds your search engine optimization (SEO) so Google can rank you higher and customers can find you. The key to blogging success is to post regularly. Be patient—there are millions of blogs out there, and it may take a while for people to find you. This is a test of patience, but putting in the work will reward your website ranking.

3. Post Videos

Video is a trend that continues to grow, with more people watching stories instead of reading them. Figure out how you can add videos to your website and do it.

4. Put Together an Email List

Adding people on social media is great, but that’s someone else’s platform. Creating an email list allows you to be more personal with your customers, offer new products, and get feedback on your existing products. To gather emails, offer a free item on your website and on social media, such as an e-book or other valuable information.

5. Work on Building Backlinks

Consider strategies for getting backlinks to your site. You could guest blog, sponsor an event or charity, or send out a press release. When other authoritative sites link to your site, your SEO ranks. Like blogging, this takes patience and time, but the reward is great.

Many small business owners aren’t sure how to take the plunge into the world of online communication and Internet marketing. SEO Sydney businesses and companies across the globe rely on the marketing experts from Lemon Insights to help them optimize their online presence and attract new customers. To learn how we can help your business prosper with social media, SEO, PPC, and much more, give us a call at 1800-695-6708.